It was few years ago, I touched a word 'entrepreneur' in the class of Entrepreneurship. The classroom was full of students from different countries, many of those students were having a dream to be a entrepreneur in the future. It is always good and easier to get inspired to have a lesson with international students, especially those people having novel perspectives.
Today, the scene occurs again. 99 students are seating in the classroom and sharing our experience together. So far as I know, enterpreneurship is not only about the marketing, but also includes the innovation and opportunity. Moreover, opportunity takes priority over innovation. Entrepreneurship includes two parts, innovation and business creation. Business idea is the base for any entrepreneur before he/she starts his/her business. And the firm is hard to gain profits without a valuable and unique business idea. However, Not all the uniqueness and newness brings valuable opportunity. Over-newness is able to ruin the firm without doubt. The extent of newness will bring different results to the company, it can be positive, and negative as well. Therefore, opportunity control for the entrepreneur is a key for the company to get success.
The same product without uniqueness and highlight is hard to seize hold of the market. For instance, people are more willing to spend money on ice hotel than those ordinary hotels. Despite it is cold, darkness and full of ice and snow. But it gives people surprise and memories. As a entrepreneur, it is important to control the balance beteween customer demands and its offer.
It is too late for any company to correct their business idea if on the track. If the firm gets started, the purchasing , producing, pricing and financing departments are all involved in the process. And each department works integrated together. As an entrepreneur, once makes an incorrect decision on business idea, it will bring a mass disaster to the company.
The success entrepreneur should satisfy or even exceed customers' demands, the difficulty thing is how to satisfy customers consistently. The poor companys know little about customer demands. I think to be a good entrepreneur should have knowledge of discovery and exploitation, that is, the ability to find out problems, and the ability to solve those problems efficiently.
Today, the scene occurs again. 99 students are seating in the classroom and sharing our experience together. So far as I know, enterpreneurship is not only about the marketing, but also includes the innovation and opportunity. Moreover, opportunity takes priority over innovation. Entrepreneurship includes two parts, innovation and business creation. Business idea is the base for any entrepreneur before he/she starts his/her business. And the firm is hard to gain profits without a valuable and unique business idea. However, Not all the uniqueness and newness brings valuable opportunity. Over-newness is able to ruin the firm without doubt. The extent of newness will bring different results to the company, it can be positive, and negative as well. Therefore, opportunity control for the entrepreneur is a key for the company to get success.
The same product without uniqueness and highlight is hard to seize hold of the market. For instance, people are more willing to spend money on ice hotel than those ordinary hotels. Despite it is cold, darkness and full of ice and snow. But it gives people surprise and memories. As a entrepreneur, it is important to control the balance beteween customer demands and its offer.
It is too late for any company to correct their business idea if on the track. If the firm gets started, the purchasing , producing, pricing and financing departments are all involved in the process. And each department works integrated together. As an entrepreneur, once makes an incorrect decision on business idea, it will bring a mass disaster to the company.
The success entrepreneur should satisfy or even exceed customers' demands, the difficulty thing is how to satisfy customers consistently. The poor companys know little about customer demands. I think to be a good entrepreneur should have knowledge of discovery and exploitation, that is, the ability to find out problems, and the ability to solve those problems efficiently.
