Before the lecture of Entrepreneurial creativity, I thought that Brainstorming only brings positive value to the organization since it gathers a great deal of ideas, but it not always as good as we expect. Even though it is popular used in many companies, as an entrepreneur or manager in the company should fully understands the function of the brainstorming, and maximize it positive value and at the same time try to avoid or minimize side effects.
First of all, social loafing might happen. Some staffs are not motivated to work in a group than when they work alone. Group sometimes performs less effective than the combined performance of their member working as individuals.
Secondly, conformity is the result of process by which people’s beliefs or behaviors are influenced by others in the group. It regular happens in the firm whose employees having the same culture and similar background that the pattern of thinking is homologous, thus, it is hard to generate diverse opinions. Positive conformity brings active impacts to the firm, while negative conformity leads to an impasse.
Thirdly, production blocking is a common problem in Brainstorming groups. It is a tendency for one individual to block other people during a group discussion. For instance, if 10 people are in a group and one person is talking about his idea, then other 9 people are “blocked” and less able to provide his or her creative input because their way of thinking is followed by the person who gives his or her input earlier.
Last but not least, another passive phenomenon we call it downward norm setting. As we know that each member comes from different departments or places and each of them specializes in different field. It is common that some members are not familiar with the topic they are discussing that it will demotivate the general level if there are few weak members in the group.
Whatever, we should realize the Brainstorming might hurt the business development if we don’t have the full picture of it. Find out problems beforehands and try to elicit the utmost values from the creative staffs.
First of all, social loafing might happen. Some staffs are not motivated to work in a group than when they work alone. Group sometimes performs less effective than the combined performance of their member working as individuals.
Secondly, conformity is the result of process by which people’s beliefs or behaviors are influenced by others in the group. It regular happens in the firm whose employees having the same culture and similar background that the pattern of thinking is homologous, thus, it is hard to generate diverse opinions. Positive conformity brings active impacts to the firm, while negative conformity leads to an impasse.
Thirdly, production blocking is a common problem in Brainstorming groups. It is a tendency for one individual to block other people during a group discussion. For instance, if 10 people are in a group and one person is talking about his idea, then other 9 people are “blocked” and less able to provide his or her creative input because their way of thinking is followed by the person who gives his or her input earlier.
Last but not least, another passive phenomenon we call it downward norm setting. As we know that each member comes from different departments or places and each of them specializes in different field. It is common that some members are not familiar with the topic they are discussing that it will demotivate the general level if there are few weak members in the group.
Whatever, we should realize the Brainstorming might hurt the business development if we don’t have the full picture of it. Find out problems beforehands and try to elicit the utmost values from the creative staffs.
2 comments:
:)
Hi Qian Fang,
I'm glad that you found the article useful. A question, though - would you like to use brainstorming in the future?
Veronica
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